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Monthly Archives: January 2017

  • Too Cold to Venture Outside? Try These Indoor Workout Tips

    Posted on January 24, 2017 by Core Products

    By Brian Acton

    cold-exerciseIf you tend to get your exercise outdoors, winter’s cold weather and slippery conditions may range from unpleasant to downright hazardous. Winter conditions can tempt you to skip your workout entirely and avoid snow, ice, wind-chill and freezing temperatures.

    Not so fast. There are plenty of ways you can work up a sweat indoors and avoid the cold. Here are a few ideas to keep you active while you await warmer days.

    Hit Workout Machines at Home or at the Gym

    If you have the space, a workout machine at home can help you burn calories without having to step out your front door. At home, you can watch TV or turn your choice of music as loud as you like. If you don’t have the space, of course, gyms have you covered. Here are a few great workout machines:

    • Rowing machine: rowing machines have increased in popularity in recent years, as they provide a low impact cardio workout that exercises the entire body.
    • Stationary bike: stationary bikes come in all shapes and sizes these days, including recumbent, upright and adjustable.
    • Treadmill: the cornerstone of the indoor cardio workout, treadmills can support simple runs and custom workout programming.

    You also don’t have to spend a lot on high-tech workout equipment or strap in to complicated machines at the gym. There are plenty of low-tech options as well, including:

    • Weights: whether you prefer free weights or lifting machines, there’s an option to target the muscle group you want. You can go as heavy or light as you need.
    • Medicine balls: medicine balls can be used in a number of workouts that target all body areas, especially your core.
    • Resistance bands: basically giant rubber bands, resistance bands come in different sizes and resistance levels and can be used on their own or to help scale the difficulty of common exercises.
    • Jump rope: jump ropes are fantastic workout options as they can get you into a rhythm and breaking a sweat very quickly.

    Go for a Swim

    If there’s a local indoor community center or member-based pool, it might be the right time to sign up and swim all winter long. Swimming is a fantastic low-impact exercise that helps you exercise without straining or hurting joints and muscles. And, that heated pool area is going to feel blissful when contrasted with the cold temperatures outside.

    Join an Exercise Class

    Belonging to a gym has many benefits during the winter months, including exercise classes. Cycling, kickboxing, and boot camp classes all offer opportunities to get an intense workout in a community setting. Working out with others also promotes a sense of accountability and can keep you coming back for the community support.

    If high intensity group workouts aren’t your thing, you can always find classes on yoga, Pilates, or even dance.

    Bring Personal Training Home

    There is a wide variety of indoor workout programs available now, from popular DVD programs like P90X to free programs available on TV or the Internet. Finding the right one for you might take some research, but usually you’ll just need a TV screen or computer monitor, some basic equipment and enough space to work out. That’s what we call a low barrier to entry.

    In Closing

    For outdoor enthusiasts, it can be difficult to stay active when it’s too cold to venture outside. But by finding the right indoor exercise opportunities, motivating yourself to start them and then maintaining a consistent schedule, you can stay healthy and active in the winter months. You may even find something you want to work into your routine year round.


    This post was posted in Education

  • Retail Tips for Massage Therapists

    Posted on January 19, 2017 by Core Products

    By Brian Acton

    retail-tips-for-massage-therapistsMost massage therapists didn’t get into their career to become salespeople: they were simply following their passion for massage. As a result, massage therapists sometimes lack the necessary experience or feel morally conflicted when it comes to selling retail products at their practice.

    But selling products to your clients doesn't need to be difficult or shady. You can actually help your clients by connecting them with products they love and increase the profitability of your practice in the process. If you’re wondering how to get started, here are a few tips for achieving retail success at your massage practice.

    Stock the Right Products

    First things first, you need to stock the right products. Stick to products that you believe in - products you’ve used and can testify to their quality.

    If you’re just starting out, start simple with a small range of brands or product types. Products could include massage oils, exfoliating treatments, salt or sugar scrubs, and other related items. If your clients share common problems, you should offer real solutions. For instance, if your clients frequently suffer from sprains or headaches, you could stock CorPak hot and cold therapy packs.

    Passively Sell Your Products

    You can start marketing your retail products without having to give a long sales pitch. If you use the products you sell on your clients, you can describe the product and its benefits as you use it during treatment. In this way, you can demonstrate a product’s value firsthand. Your client’s visit is also an ideal time to talk about their pain points, muscle tension and other issues and gently explain the benefits that a product can bestow.

    You can even offer free samples!

    Create an Attractive Display

    If you’re limited to displaying your wares in the massage room, it may be helpful to keep the display small and simple – displaying just one of each item you sell.

    Ideally, you can keep your retail display in a waiting room or entrance. If you have a space like this, you can think a bit bigger use professional shelving, lighting and even scents to create an attractive aura around your products.

    Charge the Right Amount

    If your prices are too low, you might not make enough profit. If your prices are too high, your clients may not bite. Try to find a happy medium – it may take some adjusting. Buying wholesale from suppliers will help you keep your list price down. If you’re truly at a loss, keystone pricing - charging double what you paid for the product - is a good rule of thumb.

    Expand Your Offerings Naturally

    Lastly, you should expand your product offerings as you grow. Don’t buy an entire storage unit full of products before you’ve sold one. Instead, reorder products as they sell, and expand your product offerings based on what’s popular and what your clients are asking for. This way, you won’t end up with a bunch of unwanted inventory on your hands.

    In Closing

    If you sell products you believe in that meet your client’s needs, you can naturally expand into retail without becoming a pushy salesman. Plus, you can help your clients solve problems, diversify the revenue sources for your business, and become a better entrepreneur. Happy selling!


    This post was posted in Education

  • Five Ways to Wake Up Without Caffeine

    Posted on January 14, 2017 by Core Products

    By Brian Acton

    wake-up-without-caffieneWhen Americans need to wake up, they overwhelmingly turn to caffeine. Around 83% of U.S. adults drink caffeine, and for many of us there’s no better pick-me-up. But if caffeine’s not your thing - or you’re considering cutting back - there are other ways to jumpstart your morning and provide you with the energy to tackle your day.

    Here are a few ways you can wake up without resorting to caffeinated assistance.

    Workout

    It can be hard to muster the motivation to get moving in the morning. But exercise releases endorphins that make you feel good and help you stay alert and focused. If you’re strapped for time, even short workouts can make a big difference. If morning workouts aren’t your thing, lunchtime exercise can help you combat afternoon lethargy. Plus, when the day’s over, the knowledge that you already got in your day’s workout is icing on the cake.

    Eat an Apple

    Apples contain no caffeine, but they do supply natural sugars that provide a quick jolt of energy in the morning. In addition, the fructose contained in apples takes longer to digest and can provide a sustained energy boost longer than a cup of coffee. Highly caffeinated beverages can also lead to a caffeine crash that you don’t get with apples. And apples are arguably healthier than coffee if you add sugar, syrups or creamers to your morning joe.

    Cold Showers

    You might think a cold shower is akin to torture first thing in the morning. But cold showers can wake you up and get your blood pumping, much more so than hot showers. If you need to ease into the cold shower, you can turn the water cold for the last minute before hopping out to towel off. If you really want to start slow, you can even splash cold water on your face in the morning.

    Optimize Your Wakeup Time

    If you constantly hit the snooze button or sleep to the last possible second, you may not be giving your body enough time to naturally wake itself up. Sleeping as late as possible could keep you in a lethargic funk when you need full brainpower - like at an early morning meeting.

    Also, it can help to wake up at a set time every day. Our bodies follow a circadian rhythm - basically, your body’s internal clock - that follows the 24-hour cycle of a day. If you wake at different times each day, your body will be less able to control internal processes that help you naturally wake up. But if you wake up at the same time every single day (including weekends) you can potentially get better sleep and wake up naturally in the morning.

    Challenge Your Mind

    Brainteasers such as puzzles, crosswords, or Sudoku can help your mind shake off sleep and focus. Performing low-pressure mental activities can help you become alert before your day kicks into high gear.

    In Closing

    While caffeine is a viable shortcut, following these tips instead could make your life easier in the long run by breaking your reliance on caffeine. If you’re feeling extra motivated, you can even try to amplify the effect by combining a few of these methods. You may surprise yourself and learn that you don’t need caffeine as much as you think you do!


    This post was posted in Education

  • Three New Year’s Resolutions for Better Joint Health

    Posted on January 9, 2017 by Core Products

    By Brian Acton

    joint-health-blogA new year is both a time to reflect on the year that has passed and an opportunity to plan your next priorities for self-improvement. One goal worth striving for is better joint health, and if this has been on your mind, you may be planning to make joint health a focus for next year.

    But to improve your joint health, you’ll need an action plan. To develop one, you’ll have to break down your focus on joint health into specific priorities with actionable to-do lists. Luckily, we have a few resolutions you can make to improve your joint health, along with suggestions on how you can get there.

    Start an Exercise Routine

    If you want to promote joint strength and mobility, one of your first priorities should be establishing a regular exercise schedule. Exercise promotes joint stability, flexibility and even pain reduction among people with osteoarthritis. There are many ways you can get started:

    • Daily walks: Simple, accessible and easy to schedule.
    • Exercise classes: Exercise classes can be a fun way to engage in a social activity while breaking a sweat. Plus, putting yourself on the calendar for a class can your likelihood of committing to the workout.
    • Low Impact Exercise: If your joints are frequently painful during common movements, low impact exercise like swimming is easier on the joints.

    Establish a Joint-Friendly Diet

    Losing weight can increase your joint function and reduce joint pain. Combined with the exercise we mentioned above, a healthier diet can help you shed pounds and make a major positive difference for your points. Of course, this includes common sense adjustments like cutting back on sugar and eating more vegetables. But there are also specific foods you can eat that are good for your joints.

    • Calcium Rich Foods: Calcium-heavy foods such as dairy, white beans, broccoli and canned fish are good for bones and joint health.
    • Vitamin D: Vitamin D keeps your bones strong and can help. While sunshine is one of the primary providers of Vitamin D, we can also get it form fatty fish such as tuna, salmon and mackerel.

    Get a Good Night’s Sleep

    A good night’s sleep is important to so many factors related to both our physical and mental well-being. Joint health is one of those factors. For instance, a lack of good sleep has been shown to increase vulnerability and sensitivity to joint pain. Getting a good night’s sleep can also help you stick to your diet and exercise routine. Here are a few ways you can promote good sleep:

    • Follow the Above Resolutions: Eating right and exercising can help you get a good night’s sleep.
    • Avoid Sleep Inhibitors: Before bed, certain things can hurt our chances for a good night’s sleep. Avoid cell phones, caffeine, fatty meals and other sleep inhibitors before bed.
    • Establish a Schedule: Go to bed and get up at the same time every day. This helps your body establish a predictable rhythm for sleep.

    In Closing

    Healthier joints are a worthwhile focus for next year, but you’ll only be able to attain them by setting achievable goals and then coming up with a plan to meet those goals. By setting your goals, establishing your plan and staying consistent, you’ll can make real progress toward healthier joints in 2017!


    This post was posted in Education

  • Tips for Creating the Right Massage Environment

    Posted on January 3, 2017 by Core Products

    By Brian Acton

    massage-environmentIf you’re a qualified massage therapist, you have the training and experience necessary to deliver impeccable service that positively impacts the lives of your clients. But attracting and retaining clients is more than just delivering a great massage. You should keep your clients’ entire experience in mind, and that includes their physical surroundings when they come visit you.

    The right environment can help to put your clients at ease, make them feel comfortable and relaxed, and create positive impressions as soon as they enter your business. Whether you work at home or in an office building, you can use these tips to create a relaxing, positive massage environment.

    Choose a Décor Theme

    Instead of buying random items for your wall and office, you’ll want to start with a theme. Think hard about who your clients are, as well as the message you wish to send. Is your client base primarily made up of young professionals or retired people? Is your practice focused on helping with injuries or promoting relaxation? You’ll want to pick your décor with an eye for both the experience you wish to provide and the preferences of your client base.

    Lighting

    Lighting is important. Fluorescent lighting is prominent in offices and retail stores, and doesn’t have a reputation for positively influencing our health. Natural lighting, on the other hand, is a fantastic alternative to fluorescent lights or glaring light bulbs. Skylights and windows let in natural light that you can control using curtains. Of course, many massage clients prefer a dim room to help them relax, so lamps with dimmer switches are great for creating a low lighting effect.

    Artwork

    You want your clients to feel relaxed and comfortable, and your artwork should reflect that. Choosing images of nature with some depth - such as rolling meadows, forests, or other landscapes - can help to promote this feeling. You’ll want to avoid busy or abstract artwork or images of buildings or traffic, which can remind us of stress.

    Nature

    Speaking of nature, incorporating some natural elements into your massage space is a great way to bring beauty indoors. Rocks, plants, crystals, or a burbling decorative water fountain can help your clients envision a calm outdoor space. Even a nice bouquet of fresh flowers in your waiting room can add a nice visual and aromatic effect.

    Spacing

    You and your clients should be able to move freely about your workspace and massage room. You need to be able to navigate your workspace to do your job, and you want your clients to feel comfortable in a free-flowing environment. Make sure there are no obstacles - shelving, boxes, etc. - blocking your client’s path to the massage table.

    Random Tips

    Let’s close out with a few miscellaneous tips, shall we?

    • Keep it Clean: whether your office is at home or in a commercial building, your space should be kept clean and clutter-free. Having a dirty or cluttered workspace can damage your credibility.
    • Sell Yourself: Have your certifications and credentials up on display in a prominent place. Your clients will appreciate knowing you’re a licensed professional.
    • Temperature: Your clients will be in some form of undress – make sure the temperature in your office isn’t too cold.

    Get Feedback: Your clients are all individuals with different preferences. Feel free to solicit opinions from any clients that are comfortable sharing feedback. By learning what makes your individual clients tick, you can better create a customized experience for them, increasing the probability of repeat business.


    This post was posted in Education

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