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Monthly Archives: April 2017

  • Six Things That Can Sabotage Your Relaxation Time

    Posted on April 24, 2017 by Core Products

    By Brian Acton

    relaxRelaxation doesn’t come naturally to everyone. Some people can begin to unwind as soon as they get off work, while others stay keyed up and stressed straight through bedtime. We also relax differently, and some may want to sit in silence while others would prefer going out for a group activity. But no matter how you approach relaxation, it’s important and has proven benefits for your physical and mental well-being.

    If relaxation frequently eludes you, you might be unwittingly engaging in behavior that’s sabotaging your attempts to relax. Here are six things that might be sabotaging your relaxation time.

    Mobile Devices

    Your phone, laptops and tablets are important devices you use to connect with others and get work done. But the very nature of their mobility makes it hard to put them down. Several studies of mobile phone and device usage have suggested that constantly checking our phone disrupts our sleep and makes us more anxious, stressed and unhappy during our supposed leisure time.

    Now we’re not suggesting you chuck out your smartphone and go live in a cave. Rather, you may want to take short breaks from your devices for short periods of time, especially when you want to relax. You can turn off your notifications and leave your phone in another room - it will still be there when you’re ready to pick it back up.

    Work Notifications

    Another side effect of mobile devices and work laptops is that you’re never truly away from work. Even if you aren’t working, email notifications on your device may be reminding you of that upcoming deadline or meeting when you’re at home trying to relax. Turning off work related notifications when you get home can help you unwind and forget about work for a while.

    Overloaded Schedules

    If your calendar is packed with obligations, deadlines and activities, you might be stressing yourself out and denying yourself much needed time to relax. Consider removing unnecessary items from that overloaded calendar. Reducing your commitments isn’t selfish if it helps keep you sane and happy, so you may want to try to avoid spreading yourself too thin.


    Caffeine is extremely useful when you need to wake up and take charge of your day. But when it’s time to relax, caffeine can keep you wired and harm your ability to unwind. Now, some people swear by coffee as a way to relax, and we won’t necessarily argue. But if you’re feeling jittery and wired at the end of the day, it might be time to cut out that afternoon cup of coffee.

    Tense Muscles

    Even when you’re ready to relax, a tense body can prevent you from doing so. If your neck and shoulders are still tight from hunching over your computer screen or your body is still tense from a tough day, you may have difficulty relaxing. There are many ways to reduce muscle tension that include exercise, massage, stretching, and improving your posture. The right way to relax your body will vary, but loosening up physically can help you do the same mentally.

    Sedentary Lifestyle

    If you rarely exercise, your sedentary lifestyle may be preventing you from properly relieving stress. Exercise releases natural chemicals and endorphins in your body that fight stress and promote happiness. These effects last long after exercise is finished. Exercise can also tire you out, helping you relax and get a good night’s sleep.

    This post was posted in Education

  • Five Beginner Digital Marketing Tips for Massage Therapists

    Posted on April 13, 2017 by Core Products

    By Brian Acton

    massageBut to bring in new clients and engage existing ones, massage therapists may need to expand their digital marketing efforts. If you’re looking to launch or increase your online marketing presence, you may feel lost on how to move forward. The trick is to start slow, without overwhelming yourself. Here are a few tips on how to get started.

    Create a Business Website

    If you don’t already have a website to promote your massage business, creating one should be your first priority. It doesn’t have to be complicated or have dozens of web pages. This is simply a space to introduce yourself and your business to the world. You’ll probably want to include a short bio detailing your professional experience, a description of your services and pricing, and standard business details like location and hours of operation.

    Your website can also be the central hub for other marketing activities: you can link to social media accounts, collect client information, and schedule online bookings.

    You can hire a web designer to help you or even build your website yourself. Several website building platforms like Wix and Squarespace provide drag-and-drop functionality you can use to build a website in a matter of hours.

    Start Basic Email Marketing

    When people visit you online or in person, you should be collecting their contact info through a signup form on your website or a client intake form at your place of business. Every email address you gather is a potential source of future business.
    Once you have a list of contacts, you can start promoting your business via email. You can start simple, with a monthly newsletter or sales promotion. Whatever your message, you can use email marketing to position yourself as an expert, stay on your client’s radar, and encourage repeat business.

    Begin Personalizing Your Messages

    Your contacts are far more likely to respond to personalized messages than generic ones. Once you’ve been using email marketing for a while, you should take a look at the data you have on your contacts and start creating segments to send personalized content (many basic email marketing tools provide this functionality). Offers can be personalized in many different ways:

    • Send a birthday email with a massage discount
    • Offer discounts on products your clients have purchased in the past
    • Send a thank you email with important information to new customers

    Of course, you’ll need data on your clients and contacts to effectively send them personalized messages. Make sure you’re collecting the information you need when you connect with your clients and contacts so you can better customize your communications.

    Set Up Online Bookings

    Clients are more likely to book massages if they can do so easily. You don’t want to lose appointments because your client was too busy to give you a call or they couldn’t figure out how to book online. By setting up online reservations, you can make booking easy for your clients and reduce the time you have to spend managing your calendar.
    You can set up a booking system on your website, or use popular online booking platforms like MassageBook (which has free and paid plans with a variety of features, including marketing tools).

    Set Up Social Media Pages

    Social media can help you connect with your audience and online influencers. Try not to spread yourself too thin by signing up for all the social media channels; instead, pick a few to start with and go from there. Try to choose the platforms that are right for your audience - for instance, your business might be more appropriate for Facebook and Instagram than LinkedIn.

    You can use your social media accounts to provide coupons or discounts, share news and content, and connect with other massage experts. You should try to include both visual (picture and video) content and text - the written word alone isn’t enough for social media.

    In Closing

    Digital marketing for small businesses doesn’t have to be complicated, and it’s important to start somewhere. The internet is an important tool that can help you find new clients, manage existing clients, and otherwise lend your business legitimacy.


    This post was posted in Education

  • Six Exercise-Related Tips to Prevent Future Knee Problems

    Posted on April 5, 2017 by Core Products

    By Brian Acton

    kneeproblemsKnee problems are an ever-present reality for millions of Americans, especially for older people whose knees have seen a lifetime’s worth of wear and tear. But knee problems can occur in younger adults as well, especially among the overweight and very active.

    Strenuous exercise - like team sports - is often associated with knee problems. But there are many exercise-related strategies you can implement to reduce your risk of knee pain and knee problems as you get older.  Here are six exercise-related ways to prevent future knee problems.

    Maintain a Healthy Weight

    Extra weight can lead to a variety of knee problems and increase your chances of developing osteoarthritis. The heavier you are, the more pressure you put on your knees every time you take a step. Shedding pounds or maintaining a healthy weight will put less stress on your knees and help them stay healthy.

    Build Leg Strength

    The muscles surrounding your knee can provide support and do take off some of the pressure as you run, jump, and climb stairs. But to provide support, your surrounding muscles must be sufficiently powerful. Strong quads, hamstrings and calves can make a huge difference in the amount of pressure put on your knees. Both aerobic exercises and weight training can strengthen leg muscles; if you need advice on how to best build up your leg strength, consult a physician and/or physical trainer.

    Warm Up Before Workouts

    If you’re committed to building leg strength and maintaining a healthy weight, you may be hitting the gym or the great outdoors to get in some workouts. Make sure you’re warming up, stretching and engaging in light exercise, before you go full throttle. Warming up properly will reduce your risk of injury.

    Gradually Increase Workout Intensity

    Don’t suddenly increase the intensity of your exercise without giving your body time to adjust. This is a common cause of injury. Instead, build up your workout intensity gradually to avoid knee pain and other injuries.

    Use Low Impact Exercise if Necessary

    It’s commonly said that high impact exercise like running puts a lot of wear and tear on your knees, leading to future knee issues.  This isn’t necessarily true, as some studies have found that frequent runners are no more likely to have arthritis than non-runners.

    However, if you are already overweight or have bad knees, you may wish to stick to low impact exercise. Swimming, rowing, and elliptical workouts are all fantastic options to break a sweat without affecting your knees.

    Wear Protection

    If you have a job that’s tough on your knees or play sports such as roller-skating or soccer, make sure to wear knee pads. Knee pads act as shock absorbers and cushion the impact that occurs when your knee comes into contact with a hard surface.

    In Closing

    Your knees may feel great today, but that doesn’t mean they’re invulnerable forever. There’s no guarantee that you’re safe from knee problems later in life. Done properly, exercise can help you maintain a healthy weight and protect your knees, reducing your risk of knee problems as you get older.





    This post was posted in Education

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