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  • Six Exercise-Related Tips to Prevent Future Knee Problems

    Posted on April 5, 2017 by Core Products

    By Brian Acton

    kneeproblemsKnee problems are an ever-present reality for millions of Americans, especially for older people whose knees have seen a lifetime’s worth of wear and tear. But knee problems can occur in younger adults as well, especially among the overweight and very active.

    Strenuous exercise - like team sports - is often associated with knee problems. But there are many exercise-related strategies you can implement to reduce your risk of knee pain and knee problems as you get older.  Here are six exercise-related ways to prevent future knee problems.

    Maintain a Healthy Weight

    Extra weight can lead to a variety of knee problems and increase your chances of developing osteoarthritis. The heavier you are, the more pressure you put on your knees every time you take a step. Shedding pounds or maintaining a healthy weight will put less stress on your knees and help them stay healthy.

    Build Leg Strength

    The muscles surrounding your knee can provide support and do take off some of the pressure as you run, jump, and climb stairs. But to provide support, your surrounding muscles must be sufficiently powerful. Strong quads, hamstrings and calves can make a huge difference in the amount of pressure put on your knees. Both aerobic exercises and weight training can strengthen leg muscles; if you need advice on how to best build up your leg strength, consult a physician and/or physical trainer.

    Warm Up Before Workouts

    If you’re committed to building leg strength and maintaining a healthy weight, you may be hitting the gym or the great outdoors to get in some workouts. Make sure you’re warming up, stretching and engaging in light exercise, before you go full throttle. Warming up properly will reduce your risk of injury.

    Gradually Increase Workout Intensity

    Don’t suddenly increase the intensity of your exercise without giving your body time to adjust. This is a common cause of injury. Instead, build up your workout intensity gradually to avoid knee pain and other injuries.

    Use Low Impact Exercise if Necessary

    It’s commonly said that high impact exercise like running puts a lot of wear and tear on your knees, leading to future knee issues.  This isn’t necessarily true, as some studies have found that frequent runners are no more likely to have arthritis than non-runners.

    However, if you are already overweight or have bad knees, you may wish to stick to low impact exercise. Swimming, rowing, and elliptical workouts are all fantastic options to break a sweat without affecting your knees.

    Wear Protection

    If you have a job that’s tough on your knees or play sports such as roller-skating or soccer, make sure to wear knee pads. Knee pads act as shock absorbers and cushion the impact that occurs when your knee comes into contact with a hard surface.

    In Closing

    Your knees may feel great today, but that doesn’t mean they’re invulnerable forever. There’s no guarantee that you’re safe from knee problems later in life. Done properly, exercise can help you maintain a healthy weight and protect your knees, reducing your risk of knee problems as you get older.





    This post was posted in Education

  • Product Spotlight: Performance Wrap™ Knee Support

    Posted on March 24, 2017 by Core Products

    kne6440-env-male-17-0228By Brian Acton

    In this week’s Product Spotlight, we’re focusing on the Performance Wrap Knee Support, designed to help provide knee stability and support for knee problems.

    While there are many knee supports on the market, the materials and design of the Performance Wrap Knee Support make it a unique product that’s suitable for both everyday use and strenuous athletic activity, even water sports.

    Can the Performance Wrap Knee help you tackle your knee issues and keep you on top of your game? Read on to find out.

    Why Should I Use It?

    Your knee is made up of many important structures, any of which can be injured. In fact, injuries often involve more than one component of the structural building blocks within the knee.

    Pain and swelling are the most common signs of knee injury. In addition, the knee may “catch” or “lock up.”  Many knee injuries can also cause instability, a feeling that the knee is giving way1, or unable to support the body, especially on uneven surfaces.

    Patellar tracking disorder, a condition in which the kneecap moves out of place as the leg bends and straightens, can cause severe pain and swelling, and may even cause the knee to lose stability. Overweight and athletic people are particularly susceptible to this condition.

    The Performance Wrap Knee supplements weakened structures of the knee and can assist with patellar tracking, helping improve stability and increase comfort.

    What’s Special About It?

    Originally designed by a professional surfer suffering from knee instability, the Performance Wrap Knee Support is designed to stay in place during sustained exposure to water. The neoprene material in the inner section of the knee support features a smooth surface which conforms to the knee and hugs your skin snugly even when soaking wet. This makes it perfect for water sports, triathletes switching between wet and dry events, or any activity that causes perspiration.

    The wraparound design is easy to put on and adjust, with no need to remove shoes. In addition, users won’t have to slide the support over a sore knee, as with a sleeve design.

    Finally, the popliteal cutout in the back (an open space for the back of the knee) is cool, comfortable, and eliminates painful bunching and pinching of the support at the back of the knee.

    How Does it Work?

    With any knee injury, swelling will usually vary and the proper fit of a support may change several times throughout any day. The one size fits most, wrap around design of this support fits snugly above and below the knee and can be easily adjusted to accommodate for an increase or decrease in swelling.

    The unique, Crisscross Tensioning System is easily adjusted to provide support which enhances patellar tracking, improves stability, and provides compression for support.

    The Performance Wrap enables people to get back to doing the things they love: running, jumping, swimming, and otherwise engaging in any activity that requires healthy knee mobility.

    The Core Products Advantage

    The Performance Wrap Knee Support provides support for many knee issues, and is an excellent choice for many athletic activities. We’re confident in its ability to provide relief and reliable support, and we back it up with a one year warranty and a 90 day satisfaction guarantee.

    Do you want to find the right product for your specific knee issues? You can always drop us a line and we’ll be happy to help!


    1American Academy of Orthopedic Surgeons (AAOS) “Common Knee Injuries” OrthoInfo 2014 http://orthoinfo.aaos.org/topic.cfm?topic=a00325 Accessed 14Mar 2017

    This post was posted in Company

  • Product Spotlight: The Bed Wedge

    Posted on March 16, 2017 by Core Products

    By Brian Acton

    Picture1The Core Products Bed Wedge is a versatile, comfortable, inclined positioning support pillow that provides solutions for people with various sleeping needs. The Bed Wedge can help alleviate pain, reduce the occurrence of symptoms, or simply help people relax as they unwind at the end of a long day.

    No matter how you use the Bed Wedge, it’s designed with maximum comfort in mind.

    How Can a Bed Wedge Help?

    Sixty percent of the adult population will experience some type of gastroesophageal reflux disease (GERD) within a 12 month period and 20 to 30 percent will have weekly symptoms.1 For individuals suffering from GERD, elevating the head of the bed 4-6” is commonly recommended to help keep the contents of the stomach in place while laying down. The Bed Wedge allows you to elevate your head and upper torso without making adjustments to the bed.

    The Bed Wedge is also appropriate for helping alleviate symptoms caused by a variety of conditions such as hiatal hernia and back, neck, or shoulder pain. It may even help reduce snoring!

    The Bed Wedge is also perfect for every day relaxation, whether lying down to read, work on a laptop, or just watch television. The gentle incline supports excellent posture as you relax.

    How Does It Work?

    The Bed Wedge is a simple solution that can dramatically improve sleep. It’s simply a positioning support pillow that can elevate the head and upper torso to increase comfort while sleeping.

    The design of the Bed Wedge can also reduce pressure on the lower back, shoulders, or neck, placing the lumbar spine in mild flexion. Placing the body in this position may help to alleviate pain or numbness.

    Why the Core Products Bed Wedge?

    The Core Products Bed Wedge has a few key features that make it stand out from other inclined positioning support pillows. It comes in three different sizes for different body types or positioning needs. The unique hinged design allows it to be folded into a compact rectangle for easy portability and storage. It’s constructed from precision cut, high quality foam and covered in a plush gray fabric. It’s a well-built, attractive product to keep in the bedroom or any living area.

    The Bed Wedge is built with quality American craftsmanship. We’re confident enough in its quality to offer a 90-day satisfaction guarantee, and you can easily swap your purchase for a different product if you find your initial cushion is the incorrect size for your needs.

    Wondering which Bed Wedge is best for you? Feel free to contact us and we can help you choose the product that delivers the comfort you need.


    1Gastroesophageal Reflux Disease (GERD) Hospitalizations in 1998 and 2005 -  HCUP-US Home Page. Retrieved March 5, 2017, from: https://www.hcup-us.ahrq.gov/reports/statbriefs/sb44.pdf

    This post was posted in Company

  • Product Spotlight: Core® Pain Remedy™ Plus Wireless TENS

    Posted on March 9, 2017 by Core Products

    By Brian Acton

    pain-remedy-blogThe Core® Pain Remedy™ Plus Wireless TENS is one of our more unique pain relief products. With two models available, the Core Pain Remedy Plus Wireless TENS (which stands for transcutaneous electrical nerve stimulator) is an affordable and versatile technology that can help relieve pain.

    The product is an over-the-counter system that uses electrical pulses to soothe sore or aching muscles. Its versatility, wireless design and size allow it to be used discreetly just about anywhere on the body, and it can be stored anywhere in the home or taken on the go. Read on to find out how TENS can provide pain relief and why the Core Pain Remedy Plus is a great product for muscle soreness.

    Who Is It For?

    The Core Pain Remedy Plus is used to temporarily relieve muscle pain and soreness. This soreness could be the result of everyday work, exercise or injury. The unit can potentially help anyone who suffers from muscle soreness, and is suitable for around-the-house use or on the go.

    If you’re looking to ease pain and soreness, and unwind after a long, strenuous day, the Core Pain Remedy Plus can help.

    How Does Electrical Stimulation Help?

    Transcutaneous electrical nerve stimulation works by delivering small pulses of electric current via electrodes to the nerves beneath the skin. These pulses activate the underlying nerves, and muscle pain or soreness is temporarily relieved. There is no definitive scientific consensus on why this method can be effective, but there are two general theories.

    The gate control theory proposes that there is a gate mechanism in the central nervous system through which pain signals must pass. If that gate is blocked, those signals are prevented from reaching your brain. According to the theory, electric pulses close the gate and block the pain signals from traveling to the brain.

    The other theory is that electrical pulses cause the body to release its own natural pain relievers - endorphins - that contribute to pain relief. Many studies have shown an increase in endorphin levels after the use of low-frequency electrical stimulation.

    How Does the Core Pain Remedy Plus Work?

    The Core Pain Remedy Plus combines rechargeable receivers with snap style electrodes that adhere to the body and deliver electrical pulses to stimulate the nerves and block pain signals. You simply apply the adhesive pads to the affected area - back, arms, legs, etc. - and then use a wireless control unit to run preprogrammed treatment modes and adjust intensity levels.

    The pre-programmed treatment time lasts 45 minutes. With the two included receivers and dual channel controller, you can simultaneously target two areas of the body and even run separate preprogrammed modes and intensity levels for each receiver. The unit comes with four different modes (each appropriate for different areas of the body) and 20 intensity levels, so you can experiment to find the program and intensity that’s appropriate for your pain.

    The rechargeable batteries eliminate the need to swap batteries. The unit is also small and very portable, so it’s easy to store or take on the road when needed. Finally, you have the option of selecting a 4-pack of 2” x 2” round electrodes or 1-pack of the 3”x5” body electrode to best target the area of pain.

    Why Choose Core Products?

    The Core Pain Remedy Plus provides fast, effective, drug free pain relief, and can be one part of an overall routine that may also include stretching and massage. Oftentimes, portable TENS require wires that run from the controller to the electrodes, but our product is wireless and can be discreetly worn under clothing. It’s exceedingly easy to use, and because we’re confident in its quality we back it up with a one-year warranty.

    Still wondering if the TENS can help with your specific muscle pain? Feel free to drop us a line and we can talk!

    This post was posted in Education

  • Product Spotlight: The Tri-Core® Cervical Support Pillow

    Posted on March 2, 2017 by Core Products

    By Brian Acton

    tri-core-blogThe Tri-Core® Cervical Support Pillow is one of Core Products’ top selling pillows for good reason. Designed to promote a natural sleeping posture, the Tri-Core can help relieve neck pain, resulting in a comfortable night’s sleep. Its simple design and level of support make it a natural choice for customers looking to improve their sleeping posture.

    That’s why we’ve chosen the Tri-Core for our first product spotlight. Read on to learn more about what makes the Tri-Core special.

    Who Should Use a Tri-Core Pillow?

    The Tri-Core is primarily used by our customers to help relieve muscle soreness and neck pain resulting from improper sleeping positions, which often stem from injuries, medical conditions or simply bad sleeping techniques.

    The Tri-Core helps with these issues in two ways: it helps corrects sleeping posture and helps maintain proper posture by supporting the neck in its natural position. The Tri-Core can help with neck pain, headaches, whiplash injuries, arthritis, and even snoring in some cases.

    It’s also a great pillow for those who have never had problems with sleeping posture. If you just want a supportive pillow that helps avoid future neck problems, this pillow is a great option. There are several firmness levels and pillow sizes to accommodate the needs of every sleeper.

    Even if you frequently roll from your back to your side, the Tri-Core supports the neck. The sides of the pillow are recommended for side sleeping.

    How Does It Work?

    Traditional pillows often have the same thickness throughout the entire pillow. As a result, the neck is often improperly supported. The Tri-Core addresses this issue with its uniquely designed neck rolls and indented pillow center. The neck rolls on top and bottom provide a more customized fit for different sized necks.  These rolls support the neck rather than let it bend or slope at awkward angles. The indented center is crafted to comfortably cradle the head while sleeping..

    How Can It Help Me?

    For customers with symptoms resulting from injury or improper sleeping techniques, the Tri-Core helps provide proper support when sleeping. This can help people regain proper neck posture as injured tissue or muscles heal. At this initial stage, users might find the pillow uncomfortable; adjustment can take a few weeks of use.

    The Tri-Core also helps maintain proper cervical alignment by sustaining the neck in its natural posture. Many people discover that once the normal curvature of the neck is restored, they crave the comfort of maximum support.

    The Core Products Advantage

    Core Products isn’t the only manufacturer of therapeutic and cervical pillows, but there’s a reason the Tri-Core is so popular. Our pillows are a result of quality American manufacturing that uses top of the line supplies and American craftsmanship. That’s why we provide a full 90-day satisfaction guarantee.

    Still wondering what pillow is right for your support needs? Feel free to drop us a line and we can help you pick the product that’s right for you.

    This post was posted in Education

  • Core Products Acquires Swede-O

    Posted on March 1, 2017 by Core Products

    AnklelokblkCore Products International, Inc., USA manufacturer of best quality, innovative braces, supports, orthopedic soft goods, and hot and cold therapy is excited to announce the acquisition of Swede-O, a leader in providing products designed to help prevent and rehabilitate ankle related injuries.

    Core Products (Osceola, Wisconsin) is excited to announce the acquisition of Swede-O (North Branch, Minnesota) effective March 1, 2017.

    Both Core Products and Swede-O are well known for manufacturing high quality, innovative orthopedic products. Core Products is well known in the alternative healthcare and home healthcare markets while Swede-O has been a leader in the athletic, rehabilitation and podiatry markets.

    Core’s President and Founder, Philip Mattison, was recently quoted as saying “We have great respect for the quality and history of the Swede-O product line. Here at Core we are looking forward to leveraging our innovative capabilities, lean manufacturing processes, and marketing expertise to grow the Swede-O brand.”

    Early in their history, Swede-O realized everyone’s ankle and/or injury was not the same. That is why they developed different styles of ankle braces to suite almost any situation. They’ve recently expanded beyond the ankle, launching a new line of innovative products to fit most any part of the body. This philosophy aligns perfectly with Core’s Purpose, “Making YOUR Life More Comfortable!”

    Core Products will continue to operate Swede-O from the North Branch, MN location. Customers will place orders and request customer service through Swede-O at 800-525-9339 or Core’s main office at 800-365-3047, by email at info@swedeo.com, customerservice@coreproducts.com, or online at www.swedeo.com.

    This post was posted in Company

  • How to Evaluate an Independent Living Community

    Posted on February 9, 2017 by Core Products

    By Brian Acton

    living-comunityMany older Americans reach a point where they’re ready to simplify. They may no longer need a big house or city home, and want to settle down in a community that can cater to their needs.

    One popular option is to move to an independent living community of retirees. Independent living communities offer housing with built-in social opportunities, recreation facilities and other services that cater to an older crowd.

    But finding the right community could take careful evaluation. If you’re considering an independent living community, there are a few specific questions you should be asking before you decide where to spend your golden years.

    Should You Choose a CCRC or Rental Community?

    You have two primary options when moving into an independent living community: a continuing care retirement community (CCRC) or a rental community.

    CCRCs charge a substantial entrance fee and a monthly fee as well. They offer many housing choices, health and wellness centers, community activities and home maintenance. Most CCRCs have assisted living facilities to take in residents once they require additional care, so residents can spend the rest of their lives in the community. One downside: if you decide to move, you could forfeit some of your upfront entrance fee. Potential residents often must pass a medical and financial screening before they’re approved to move in.

    Rental communities offer many of the same amenities with a much smaller entrance fee. They may or may not have nearby assisted living facilities.

    How Much Will It Cost Me?

    One of the first things to evaluate at any community is the cost. Because of their entry fee, CCRCs can be quite expensive and they’re often funded by the sale of the resident’s prior home. Rental communities will usually have a higher monthly cost.

    Those aren’t the only costs to consider. Many communities come with meal plans, entertainment and transportation included. If the community doesn’t provide these services as part of the package, you’ll have to factor those expenditures into your total cost of living.

    What Perks Will I Get?

    You should carefully evaluate the “fun factor” of the community, meaning the events and services that provide recreation and an opportunity to make friends. These perks could include rec centers, movie nights or a community pool. You should look for activities and facilities you’ll actually enjoy, because otherwise you’ll be paying for services you likely won’t use.

    Independent living communities also can offer services you may not have considered, including housekeeping, utilities and onsite medical staff. When you’re touring a community, make sure to get a full picture of the available services.

    Is the Community Conveniently Located?

    Independent living communities offer the luxury of convenience, with many of your needs offered in one place. But you’ll probably want to go off reservation at times. If you don’t have your own car, you’ll need to know the available transportation options. You should also consider the community’s proximity to friends, family and your favorite places to visit or activities to participate in.

    Is the Community Right for Me?

    Finally, you’ll have to decide if the community is the right fit for you. That’s something you’ll have to get a feel for as you visit different locations. Outside of touring the homes and available facilities, you should investigate each community with a critical eye. Talk to different residents and staff members to get their perspectives. Take a look at the quality of the facilities you see. And if you’re moving in with your partner, you’ll want to consider their needs as well.

    You may even decide that retirement communities - at least for the time being - aren’t for you. Picking the right place to live in your golden years depends entirely on your priorities, so don’t make the decision lightly.

    This post was posted in Education

  • Four Housework Tips for People With Back Pain

    Posted on February 3, 2017 by Core Products

    By Brian Acton

    housework-back-painConsistent or recurring back pain can make even the most simple, mundane household chores a hassle. Cleaning activities that include lifting, bending or crouching can cause pain flare-ups or injury. But your trash still needs to be taken to the curb, your corners still need to be dusted and your dishes still need washing. You don’t have the choice to ignore your household chores.

    Instead, you must find a way to make your housework bearable. Follow these tips to make your chores manageable, reduce the risk of injury and limit your back pain.

    Lift Correctly

    Whether you’re carrying boxes to storage or taking out the trash, lifting incorrectly can cause injury or pain. Using your back to lift heavy loads puts an unnecessary amount of strain and tension on your muscles. Instead, you should lift objects close to your body with your legs apart and a bend in your knees. Engage your leg muscles when lifting. When you’re walking with a heavy load, make sure to turn your entire body as your go instead of twisting to the side as you move around or set things down.

    This concept also applies to vacuuming, raking or shoveling snow. Avoid twisting your back or repeatedly bending at the waist when completing these motions. Instead, step forward with one foot with a slight bend in the knee.

    Choose the Right Equipment

    When shopping for equipment, keep an eye out for products that will lighten the load of your household chores.

    For instance, you may strain your back when reaching to dust hard-to-reach areas. But a high reach duster with an extendable handle can help you easily reach those areas without having to reach too far or lug around a stepstool.

    Hauling around a heavy vacuum is another task that can injure your back. You might want to invest in a lightweight, handheld vacuum that you can easily carry around the house or up and down stairs. If you’re really looking to cut back on vacuuming, a Roomba could even eliminate much of your vacuuming.

    The point is, the equipment you use to do housework can contribute to your back pain or help you to avoid it. Choose wisely.

    Take Breaks

    No matter what chore you’re doing - scrubbing dishes, cleaning toilets or folding laundry – staying in one position for too long can put a strain on your back. Make sure to change your position regularly, taking breaks to walk around or perform another task. You can break large tasks into smaller ones to avoid staying locked into one position or one repetitive motion over and over.

    Hire Someone

    Some chores are going to be extremely difficult for back pain no matter how many precautions you take. If your back simply can’t take shoveling snow or scrubbing your shower, help from the neighborhood kids or a maid service might be just what you need to save your back.

    In Closing

    You shouldn’t have to live in fear of the havoc your housework could wreak on your back. By staying conscious of your movements, wisely choosing your equipment, taking regular breaks and knowing when to rely on hired help, you can reduce the risk of back injury while keeping your house in awesome shape.

    This post was posted in Education

  • Too Cold to Venture Outside? Try These Indoor Workout Tips

    Posted on January 24, 2017 by Core Products

    By Brian Acton

    cold-exerciseIf you tend to get your exercise outdoors, winter’s cold weather and slippery conditions may range from unpleasant to downright hazardous. Winter conditions can tempt you to skip your workout entirely and avoid snow, ice, wind-chill and freezing temperatures.

    Not so fast. There are plenty of ways you can work up a sweat indoors and avoid the cold. Here are a few ideas to keep you active while you await warmer days.

    Hit Workout Machines at Home or at the Gym

    If you have the space, a workout machine at home can help you burn calories without having to step out your front door. At home, you can watch TV or turn your choice of music as loud as you like. If you don’t have the space, of course, gyms have you covered. Here are a few great workout machines:

    • Rowing machine: rowing machines have increased in popularity in recent years, as they provide a low impact cardio workout that exercises the entire body.
    • Stationary bike: stationary bikes come in all shapes and sizes these days, including recumbent, upright and adjustable.
    • Treadmill: the cornerstone of the indoor cardio workout, treadmills can support simple runs and custom workout programming.

    You also don’t have to spend a lot on high-tech workout equipment or strap in to complicated machines at the gym. There are plenty of low-tech options as well, including:

    • Weights: whether you prefer free weights or lifting machines, there’s an option to target the muscle group you want. You can go as heavy or light as you need.
    • Medicine balls: medicine balls can be used in a number of workouts that target all body areas, especially your core.
    • Resistance bands: basically giant rubber bands, resistance bands come in different sizes and resistance levels and can be used on their own or to help scale the difficulty of common exercises.
    • Jump rope: jump ropes are fantastic workout options as they can get you into a rhythm and breaking a sweat very quickly.

    Go for a Swim

    If there’s a local indoor community center or member-based pool, it might be the right time to sign up and swim all winter long. Swimming is a fantastic low-impact exercise that helps you exercise without straining or hurting joints and muscles. And, that heated pool area is going to feel blissful when contrasted with the cold temperatures outside.

    Join an Exercise Class

    Belonging to a gym has many benefits during the winter months, including exercise classes. Cycling, kickboxing, and boot camp classes all offer opportunities to get an intense workout in a community setting. Working out with others also promotes a sense of accountability and can keep you coming back for the community support.

    If high intensity group workouts aren’t your thing, you can always find classes on yoga, Pilates, or even dance.

    Bring Personal Training Home

    There is a wide variety of indoor workout programs available now, from popular DVD programs like P90X to free programs available on TV or the Internet. Finding the right one for you might take some research, but usually you’ll just need a TV screen or computer monitor, some basic equipment and enough space to work out. That’s what we call a low barrier to entry.

    In Closing

    For outdoor enthusiasts, it can be difficult to stay active when it’s too cold to venture outside. But by finding the right indoor exercise opportunities, motivating yourself to start them and then maintaining a consistent schedule, you can stay healthy and active in the winter months. You may even find something you want to work into your routine year round.

    This post was posted in Education

  • Retail Tips for Massage Therapists

    Posted on January 19, 2017 by Core Products

    By Brian Acton

    retail-tips-for-massage-therapistsMost massage therapists didn’t get into their career to become salespeople: they were simply following their passion for massage. As a result, massage therapists sometimes lack the necessary experience or feel morally conflicted when it comes to selling retail products at their practice.

    But selling products to your clients doesn't need to be difficult or shady. You can actually help your clients by connecting them with products they love and increase the profitability of your practice in the process. If you’re wondering how to get started, here are a few tips for achieving retail success at your massage practice.

    Stock the Right Products

    First things first, you need to stock the right products. Stick to products that you believe in - products you’ve used and can testify to their quality.

    If you’re just starting out, start simple with a small range of brands or product types. Products could include massage oils, exfoliating treatments, salt or sugar scrubs, and other related items. If your clients share common problems, you should offer real solutions. For instance, if your clients frequently suffer from sprains or headaches, you could stock CorPak hot and cold therapy packs.

    Passively Sell Your Products

    You can start marketing your retail products without having to give a long sales pitch. If you use the products you sell on your clients, you can describe the product and its benefits as you use it during treatment. In this way, you can demonstrate a product’s value firsthand. Your client’s visit is also an ideal time to talk about their pain points, muscle tension and other issues and gently explain the benefits that a product can bestow.

    You can even offer free samples!

    Create an Attractive Display

    If you’re limited to displaying your wares in the massage room, it may be helpful to keep the display small and simple – displaying just one of each item you sell.

    Ideally, you can keep your retail display in a waiting room or entrance. If you have a space like this, you can think a bit bigger use professional shelving, lighting and even scents to create an attractive aura around your products.

    Charge the Right Amount

    If your prices are too low, you might not make enough profit. If your prices are too high, your clients may not bite. Try to find a happy medium – it may take some adjusting. Buying wholesale from suppliers will help you keep your list price down. If you’re truly at a loss, keystone pricing - charging double what you paid for the product - is a good rule of thumb.

    Expand Your Offerings Naturally

    Lastly, you should expand your product offerings as you grow. Don’t buy an entire storage unit full of products before you’ve sold one. Instead, reorder products as they sell, and expand your product offerings based on what’s popular and what your clients are asking for. This way, you won’t end up with a bunch of unwanted inventory on your hands.

    In Closing

    If you sell products you believe in that meet your client’s needs, you can naturally expand into retail without becoming a pushy salesman. Plus, you can help your clients solve problems, diversify the revenue sources for your business, and become a better entrepreneur. Happy selling!

    This post was posted in Education

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