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Five Beginner Digital Marketing Tips for Massage Therapists

Posted on April 13, 2017 by Core Products There have been 0 comments

By Brian Acton

massageBut to bring in new clients and engage existing ones, massage therapists may need to expand their digital marketing efforts. If you’re looking to launch or increase your online marketing presence, you may feel lost on how to move forward. The trick is to start slow, without overwhelming yourself. Here are a few tips on how to get started.

Create a Business Website

If you don’t already have a website to promote your massage business, creating one should be your first priority. It doesn’t have to be complicated or have dozens of web pages. This is simply a space to introduce yourself and your business to the world. You’ll probably want to include a short bio detailing your professional experience, a description of your services and pricing, and standard business details like location and hours of operation.

Your website can also be the central hub for other marketing activities: you can link to social media accounts, collect client information, and schedule online bookings.

You can hire a web designer to help you or even build your website yourself. Several website building platforms like Wix and Squarespace provide drag-and-drop functionality you can use to build a website in a matter of hours.

Start Basic Email Marketing

When people visit you online or in person, you should be collecting their contact info through a signup form on your website or a client intake form at your place of business. Every email address you gather is a potential source of future business.
Once you have a list of contacts, you can start promoting your business via email. You can start simple, with a monthly newsletter or sales promotion. Whatever your message, you can use email marketing to position yourself as an expert, stay on your client’s radar, and encourage repeat business.

Begin Personalizing Your Messages

Your contacts are far more likely to respond to personalized messages than generic ones. Once you’ve been using email marketing for a while, you should take a look at the data you have on your contacts and start creating segments to send personalized content (many basic email marketing tools provide this functionality). Offers can be personalized in many different ways:

  • Send a birthday email with a massage discount
  • Offer discounts on products your clients have purchased in the past
  • Send a thank you email with important information to new customers

Of course, you’ll need data on your clients and contacts to effectively send them personalized messages. Make sure you’re collecting the information you need when you connect with your clients and contacts so you can better customize your communications.

Set Up Online Bookings

Clients are more likely to book massages if they can do so easily. You don’t want to lose appointments because your client was too busy to give you a call or they couldn’t figure out how to book online. By setting up online reservations, you can make booking easy for your clients and reduce the time you have to spend managing your calendar.
You can set up a booking system on your website, or use popular online booking platforms like MassageBook (which has free and paid plans with a variety of features, including marketing tools).

Set Up Social Media Pages

Social media can help you connect with your audience and online influencers. Try not to spread yourself too thin by signing up for all the social media channels; instead, pick a few to start with and go from there. Try to choose the platforms that are right for your audience - for instance, your business might be more appropriate for Facebook and Instagram than LinkedIn.

You can use your social media accounts to provide coupons or discounts, share news and content, and connect with other massage experts. You should try to include both visual (picture and video) content and text - the written word alone isn’t enough for social media.

In Closing

Digital marketing for small businesses doesn’t have to be complicated, and it’s important to start somewhere. The internet is an important tool that can help you find new clients, manage existing clients, and otherwise lend your business legitimacy.

 


This post was posted in Education