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Infographic shows how to measure shoulder height for pillow sizing, featuring a woman using a ruler from the base of the neck to the shoulder, with a contoured pillow image and size chart: Petite (4¼–5¼ inches / 11–13 cm) and Average (5¼–6¼ inches / 13–16 cm). Text reads “How to Measure” with steps: “1. Stand with your arms at your side and look straight ahead. 2. Hold a ruler level to the base of your neck. 3. Measure to the outside tip of the bony prominence (greater tubercle) of the shoulder.” Includes note: “People come in all shapes and sizes—so do pillows. Your ideal pillow size may not be the same as your shirt size.”